Marketing Research
Consumer culture refers to a societal framework where the acquisition and consumption of goods and services play a central role in people's lives and identities. This culture emphasizes the importance of material possessions, branding, and the emotional connections people create with products, reflecting broader societal values and trends. Consumer culture often shapes behaviors and expectations, impacting how individuals perceive themselves and their relationships with others in a highly market-driven society.
congrats on reading the definition of consumer culture. now let's actually learn it.