Market Research Tools
Atlas.ti is a qualitative data analysis software that allows researchers to organize, analyze, and visualize qualitative data such as text, audio, video, and images. This tool provides a framework for coding and exploring data, making it easier to identify patterns and themes, which is essential for methodologies like content analysis and grounded theory. By facilitating the analysis of complex qualitative datasets, atlas.ti enhances the rigor and efficiency of data interpretation, particularly when working with interviews or focus group discussions.
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