Pharma and Biotech Industry Management
Post-marketing surveillance refers to the processes and activities that monitor the safety and effectiveness of pharmaceutical products after they have been approved for public use. This phase is critical as it allows for the identification of any rare or long-term side effects that were not evident during clinical trials, ensuring ongoing patient safety and product efficacy. The importance of post-marketing surveillance lies in its ability to provide real-world data about a drug's performance, which can influence future regulatory decisions and manufacturing practices.
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