Pharma and Biotech Industry Management
Design thinking is a user-centered approach to problem-solving that emphasizes understanding the needs and experiences of end-users, encouraging creativity and innovation in the design process. This iterative methodology involves five key stages: empathize, define, ideate, prototype, and test, which help teams develop solutions that are not only effective but also relevant to the users. By integrating insights from users, design thinking fosters collaboration among multidisciplinary teams, leading to more holistic and effective solutions in various fields, including medical device development.
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