Magazine Writing and Editing

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Quotation lead

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Magazine Writing and Editing

Definition

A quotation lead is an opening sentence or paragraph in a piece of writing that begins with a direct quote from a source, capturing the reader's attention by conveying a powerful or intriguing statement. This technique draws readers in by presenting a compelling voice or perspective right from the start, setting the tone for the rest of the article and providing context for the story that follows.

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5 Must Know Facts For Your Next Test

  1. Quotation leads are effective because they can instantly hook readers by using an authoritative or emotional voice.
  2. This type of lead often gives immediate insight into the subject matter, allowing readers to understand the article's angle or perspective right away.
  3. When using a quotation lead, it's important to choose a quote that is not only relevant but also impactful, as it sets the stage for the entire piece.
  4. Quotation leads can vary in length but should generally be concise enough to maintain reader interest without overwhelming them with information.
  5. Using a quotation lead can enhance credibility if it comes from a recognized expert or eyewitness, making the story more relatable and trustworthy.

Review Questions

  • How does a quotation lead enhance the overall effectiveness of an article?
    • A quotation lead enhances an article's effectiveness by immediately engaging readers with a strong voice or perspective. It sets the tone for the entire piece and provides context that can guide readers' understanding. By presenting an impactful quote, writers can draw in their audience and establish credibility from the get-go, making them more likely to continue reading.
  • In what situations would you prefer to use a quotation lead over other types of leads, and why?
    • A quotation lead is particularly effective when dealing with emotional topics, significant events, or when a key figure has made a memorable statement. By starting with a quote, writers can provide immediacy and authenticity that other lead types may lack. It allows for a direct connection to the subject matter and can convey urgency or significance right from the beginning.
  • Evaluate how the choice of quote in a quotation lead can influence reader perception and engagement with the article.
    • The choice of quote in a quotation lead is crucial as it can significantly influence reader perception and engagement. An impactful or thought-provoking quote can evoke emotions, provoke thought, or establish authority, all of which enhance interest in the article. Conversely, a poorly chosen quote may fail to resonate with readers, resulting in disengagement. Therefore, selecting quotes that align well with the article's theme and tone is essential for maximizing reader impact.

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