l1 regularization, also known as Lasso (Least Absolute Shrinkage and Selection Operator), is a technique used in regression analysis to prevent overfitting by adding a penalty equal to the absolute value of the magnitude of coefficients. This method encourages sparsity in the model, meaning it can reduce the number of predictors, effectively selecting a simpler model that still captures essential trends in the data. The key feature of l1 regularization is that it can shrink some coefficients entirely to zero, enabling variable selection.