The exponential growth model describes a process where the quantity of something increases at a rate proportional to its current value, resulting in rapid growth over time. This model is characterized by its mathematical representation, typically expressed with the equation $$P(t) = P_0 e^{rt}$$, where $$P(t)$$ is the quantity at time $$t$$, $$P_0$$ is the initial quantity, $$r$$ is the growth rate, and $$e$$ is Euler's number. The significance of this model lies in its ability to illustrate phenomena such as population dynamics, spread of diseases, and compound interest.