Nonprofit Leadership
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. This model is a crucial strategy in digital fundraising and crowdfunding, allowing organizations to reach targeted audiences effectively and drive traffic to their donation pages or crowdfunding campaigns. By utilizing PPC, nonprofits can optimize their advertising budgets, ensuring that they only pay for actual engagement with their ads.
congrats on reading the definition of pay-per-click (ppc). now let's actually learn it.