Intro to Modern Japanese Literature
Aimer is a term that refers to the practice of 'loving' or 'to love' in the context of Japanese popular culture, particularly within the realm of music. It signifies the deep emotional connection and admiration fans develop for their favorite artists, often manifesting through active participation in fan culture. Aimer highlights the influence of personal attachment on trends and collective experiences in J-pop fandom, illustrating how emotions shape cultural consumption.
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