Intro to Business Analytics
Generalized linear models (GLMs) are a broad class of statistical models that extend traditional linear regression to allow for response variables that have distributions other than the normal distribution. They provide a unified framework for analyzing various types of data, including binary, count, and continuous outcomes by linking the mean of the response variable to a linear combination of predictors through a link function. GLMs enable analysts to utilize software tools for effective model fitting, hypothesis testing, and prediction.
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