Intro to Communication Behavior
Stereotypes are oversimplified and generalized beliefs or ideas about a particular group of people, often based on characteristics like race, gender, or profession. These mental shortcuts can lead to misconceptions and prejudices, influencing how individuals perceive and interact with one another. In media, stereotypes can shape public perceptions and reinforce existing societal norms, often perpetuating biases and limiting the complexity of individual identities.
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