Ariel

Definition

Ariel is a laundry detergent brand produced by Procter & Gamble, serving as an example of a product by a multinational corporation that has successfully penetrated global markets. It showcases how multinational companies adapt branding and product features to meet diverse consumer preferences across different regions.

Related terms

Multinational Corporation:

A business entity that operates in multiple countries but has its headquarters in one country.

Global Strategy: A plan developed by a company to target growth on a global level by understanding and adapting to international markets.

Market Adaptation: The process of modifying products or services to fit the cultural, legal, or economic environment of a specific country or region