💼intro to business review

Ariel

Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025

Definition

Ariel is a laundry detergent brand produced by Procter & Gamble, serving as an example of a product by a multinational corporation that has successfully penetrated global markets. It showcases how multinational companies adapt branding and product features to meet diverse consumer preferences across different regions.