International Public Relations
Organizational resilience refers to an organization's ability to anticipate, prepare for, respond to, and recover from disruptive events while maintaining core functions and adapting to changing circumstances. This concept emphasizes the importance of flexibility, adaptability, and effective communication within an organization, especially in the face of crises. By fostering a culture of resilience, organizations can better withstand challenges and emerge stronger, which is particularly crucial for multinational entities navigating complex global environments.
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