Intermediate Financial Accounting I
Non-GAAP measures are financial metrics that do not conform to Generally Accepted Accounting Principles (GAAP). Companies use these measures to provide additional insight into their operational performance, financial condition, or cash flows, often highlighting aspects that GAAP might not fully capture. These metrics can help investors and analysts understand a company's performance in a more nuanced way, but they may also pose risks if not properly contextualized.
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