Hospitality and Travel Marketing
Need recognition is the initial stage in the travel decision-making process where an individual realizes a gap between their current state and their desired state, prompting them to consider travel as a solution. This recognition can stem from various stimuli, such as emotional triggers, social influences, or situational factors, leading to the identification of a specific travel need or desire. This phase is crucial as it sets the stage for further exploration and decision-making regarding travel options.
congrats on reading the definition of Need Recognition. now let's actually learn it.