Consumer society

Definition

A consumer society is a social and economic system that encourages the acquisition of goods and services in ever-increasing amounts. This concept emphasizes consumption as a central aspect of life, affecting individuals' identities and lifestyles. The growth of consumer society is closely tied to economic prosperity and industrial growth, as advances in production and technology have enabled mass production and widespread distribution of goods.

5 Must Know Facts For Your Next Test

1. The rise of consumer society in Canada was significantly influenced by the economic prosperity experienced during the post-World War II era, leading to increased disposable income for many families.
2. New technologies such as the automobile, television, and household appliances became symbols of success and were heavily marketed, changing the way Canadians lived and interacted with their environment.
3. The development of shopping malls and large retail chains during this time represented a shift in how consumers accessed goods, moving from small local stores to larger commercial centers.
4. Consumer debt began to rise sharply in a consumer society, reflecting the reliance on credit systems to purchase goods, which contributed to both economic growth and financial vulnerability for many households.
5. Cultural shifts in values emphasized individualism and material success, leading to increased pressure on individuals to participate in consumer culture to establish social status.

Review Questions

• How did the post-World War II economic conditions contribute to the development of a consumer society in Canada?
  • Post-World War II economic conditions led to significant growth in disposable income for Canadians, as returning soldiers entered the workforce and the economy expanded. This newfound prosperity allowed families to spend more on consumer goods, which in turn stimulated demand for mass-produced items. The combination of economic growth, technological advancements, and changing lifestyles fostered an environment where consumption became a key feature of everyday life.
• In what ways did advertising shape consumer behavior in Canada during the rise of consumer society?
  • Advertising played a pivotal role in shaping consumer behavior by creating desires for products that extended beyond basic needs. Marketers utilized innovative techniques to appeal to emotions and aspirations, positioning products as essential to achieving a desirable lifestyle. As consumers were bombarded with advertisements through various media channels, they became more aware of available goods, which fueled spending and reinforced the importance of consumption in their lives.
• Evaluate the long-term impacts of a consumer society on Canadian identity and values throughout the late 20th century.
  • The emergence of a consumer society significantly altered Canadian identity and values, as material possessions became intertwined with self-worth and social status. This shift led to an emphasis on individualism, where personal success was often measured by one's ability to consume. Over time, this created a culture that prioritized material wealth over communal or traditional values, contributing to social divides based on consumption patterns. Furthermore, it raised awareness around sustainability and ethical consumption as people began to question the environmental and social implications of excessive consumption.

Related terms

Mass Production: The manufacture of large quantities of standardized products, often using assembly line techniques.

Consumerism: A social and economic order that encourages the acquisition of goods and services in ever-increasing amounts, often leading to a focus on material wealth.

Advertising: The activity of producing advertisements to promote products and services, which plays a crucial role in shaping consumer behavior.