Green Marketing
Reverse logistics is the process of moving goods from their final destination back to the manufacturer or distributor for the purpose of return, repair, recycling, or disposal. This concept is critical for enhancing sustainability and minimizing waste, as it supports the circular economy by allowing products to be reused and materials to be recycled. Effective reverse logistics can also influence green purchasing decisions by ensuring consumers feel confident that products can be responsibly disposed of or returned if necessary.
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