The exercise price, also known as the strike price, is the fixed price at which an option can be exercised to buy (in the case of a call option) or sell (for a put option) the underlying asset. This price is a critical component in option pricing models, as it directly impacts the potential profitability of exercising the option. The relationship between the exercise price and the current market price of the underlying asset determines whether an option is in-the-money, at-the-money, or out-of-the-money.
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