They Live

Definition

'They Live' is a 1988 science fiction film directed by John Carpenter, known for its strong political themes and commentary on consumerism, media manipulation, and social control. The film follows a drifter who discovers that the ruling class is composed of aliens disguised as humans, using subliminal messages in media to control the population. It highlights the struggle against oppressive systems and serves as a critique of the ideologies present in society, making it a significant example of political themes and propaganda in cinema.

5 Must Know Facts For Your Next Test

1. 'They Live' was inspired by the short story 'Eight O'Clock in the Morning' by Ray Nelson, highlighting themes of awareness and awakening to reality.
2. The film features a famous fight scene between the protagonist and his ally that lasts several minutes, symbolizing the struggle against societal control.
3. Carpenter utilizes a mix of horror and science fiction elements to convey his message, making the film both entertaining and thought-provoking.
4. 'They Live' gained a cult following over the years due to its sharp critique of capitalism and media influence, resonating with audiences who feel disillusioned with contemporary society.
5. The phrase 'I have come here to chew bubblegum and kick ass...and I’m all out of bubblegum' has become iconic, representing defiance against oppression.

Review Questions

• How does 'They Live' illustrate the concept of subliminal messaging and its effects on society?
  • 'They Live' effectively showcases subliminal messaging by depicting how aliens manipulate human perception through hidden messages in advertisements and media. The protagonist discovers that these messages are designed to keep people unaware of their true circumstances, leading to blind acceptance of consumer culture. This highlights the dangers of uncritical consumption and how societal control can be exerted through seemingly innocuous channels.
• Analyze how 'They Live' reflects elements of dystopian cinema and its commentary on contemporary issues.
  • 'They Live' embodies key aspects of dystopian cinema by presenting a world where an oppressive ruling class controls humanity through deception. The film critiques contemporary issues such as consumerism, media manipulation, and socio-economic inequality, portraying a society where individuals are unaware of their subjugation. Through its satirical lens, it encourages viewers to question authority and recognize the forces shaping their realities.
• Evaluate the impact of 'They Live' on modern political discourse and how its themes remain relevant today.
  • 'They Live' has had a lasting impact on modern political discourse by providing a framework for understanding manipulation in media and consumer culture. Its themes resonate strongly in today's society, where misinformation is rampant and societal divides are pronounced. The film challenges viewers to remain vigilant against oppressive systems and recognize the ways in which they are influenced, fostering critical engagement with contemporary political issues and advocating for awareness among individuals.

Related terms

Subliminal Messaging: 'Subliminal messaging' refers to the technique of conveying information below the threshold of conscious perception, often used to influence attitudes and behavior without the individual being aware.

Dystopian Cinema: 'Dystopian cinema' encompasses films that explore oppressive societies characterized by authoritarian control, societal collapse, or environmental disaster, often serving as cautionary tales.

Consumerism: 'Consumerism' is the social and economic order that encourages the acquisition of goods and services in ever-increasing amounts, often critiqued for its impact on identity, culture, and the environment.