Lede

Definition

A lede is the opening sentence or paragraph of a news story or article that summarizes the most important aspects of the story and grabs the reader's attention. The effectiveness of a lede is crucial, as it sets the tone for the rest of the piece and determines whether readers will continue reading. A strong lede should be engaging, informative, and concise, serving as a hook that piques interest and draws in the audience.

5 Must Know Facts For Your Next Test

1. A well-crafted lede typically answers key questions such as who, what, when, where, why, and how, allowing readers to quickly grasp the essence of the story.
2. Different types of ledes can be used, including summary ledes, anecdotal ledes, and question ledes, each serving different purposes depending on the story's style and intent.
3. The length of a lede can vary, but it is generally recommended to keep it between one to three sentences for maximum impact and clarity.
4. Journalists often revise their ledes multiple times to ensure they convey the most compelling aspect of the story and engage readers effectively.
5. Effective ledes can significantly influence a story's readership, as they determine whether a potential reader is intrigued enough to read further.

Review Questions

• How does a well-structured lede contribute to organizing information for maximum impact in a story?
  • A well-structured lede is essential for organizing information effectively because it summarizes the most critical aspects of a story upfront. By clearly answering key questions such as who, what, when, where, why, and how, it allows readers to quickly understand the main point. This clear presentation not only engages readers but also provides them with a framework for understanding the subsequent details that follow in the article.
• In what ways can different types of ledes influence the effectiveness of pitch letters when communicating a story idea?
  • Different types of ledes can significantly influence pitch letters by setting the tone and demonstrating creativity. For instance, an anecdotal lede might draw in an editor with a compelling personal story, while a question lede can provoke curiosity about the subject matter. The choice of lede can showcase the writer's style and ability to connect with potential audiences, making it more likely that the pitch will resonate and lead to further engagement.
• Evaluate how mastering the art of crafting effective ledes can impact a writer's overall success in journalism.
  • Mastering the craft of effective ledes is pivotal for a writer's success in journalism as it directly affects reader engagement and retention. A strong lede not only captivates attention but also sets up a narrative that keeps audiences invested throughout the article. Additionally, skillfully executed ledes can distinguish a writer's work in a competitive field by demonstrating their ability to communicate complex ideas concisely and creatively. As a result, writers who excel in creating compelling ledes are more likely to build a loyal readership and achieve greater recognition in their field.

Related terms

Nut graf: A paragraph that explains the main point or context of a story after the lede, providing additional information to help readers understand its significance.

Inverted pyramid: A writing style used in journalism where the most important information is presented first, followed by supporting details, allowing readers to grasp key facts quickly.

Hook:

A literary device used in writing to capture the reader's attention at the beginning of an article or story, often working in tandem with the lede.