Ben & Jerry's

Definition

Ben & Jerry's is an American ice cream company known for its unique flavors and commitment to social responsibility. Founded in 1978 by Ben Cohen and Jerry Greenfield, the company exemplifies a successful partnership where both founders played integral roles in developing a brand that emphasizes community engagement and sustainable sourcing.

5 Must Know Facts For Your Next Test

1. Ben & Jerry's was established in 1978 in a converted gas station in Burlington, Vermont, starting as a small ice cream shop.
2. The company is famous for its creative flavor combinations, such as 'Cherry Garcia' and 'Chunky Monkey', which appeal to a wide range of customers.
3. Ben & Jerry's has a strong commitment to social justice issues, actively supporting climate change initiatives, fair trade practices, and LGBTQ+ rights.
4. In 2000, Ben & Jerry's became a subsidiary of Unilever, which allowed it to scale operations while maintaining its mission-driven ethos.
5. The company often uses its platform to advocate for various causes, demonstrating how businesses can influence social change through partnerships.

Review Questions

• How did the partnership between Ben Cohen and Jerry Greenfield contribute to the success of Ben & Jerry's?
  • The partnership between Ben Cohen and Jerry Greenfield was fundamental to the success of Ben & Jerry's as they combined their unique skills and passions. Cohen’s creativity in flavor development paired with Greenfield’s business acumen created a strong foundation for growth. Their shared vision focused on quality ice cream and social responsibility set the company apart in a competitive market, making it a beloved brand with loyal customers.
• Discuss how Ben & Jerry's commitment to social responsibility impacts its business operations and brand image.
  • Ben & Jerry's commitment to social responsibility significantly impacts its business operations by guiding its sourcing practices and community initiatives. This dedication resonates with consumers who prioritize ethical consumption, enhancing the brand image as a leader in corporate social responsibility. The company's active participation in social causes fosters loyalty among customers who appreciate their advocacy for issues like climate change and fair trade.
• Evaluate the long-term implications of Ben & Jerry's partnership structure on its ability to navigate corporate challenges post-acquisition by Unilever.
  • The long-term implications of Ben & Jerry's partnership structure on navigating corporate challenges post-acquisition by Unilever are significant. The original founders' ethos continues to influence company culture and decision-making, ensuring that social mission remains a priority despite being part of a larger corporation. This dynamic allows Ben & Jerry's to maintain its unique identity while leveraging Unilever's resources, showcasing how partnerships can adapt and thrive under changing circumstances.

Related terms

Social Entrepreneurship:

A business model that aims to solve social, cultural, or environmental issues while generating profit.

Partnership Agreement: A legal document that outlines the terms and conditions of a partnership, including responsibilities, profit sharing, and dispute resolution.

B Corporation: A type of for-profit corporation that meets high standards of social and environmental performance, accountability, and transparency.