The equation $$q = visin(\phi)$$ represents the formula for reactive power in an AC circuit, where 'q' denotes reactive power, 'vi' indicates the voltage and current product, and 'φ' is the phase angle between the voltage and current waveforms. This relationship is crucial for understanding how energy is stored and returned by reactive components like inductors and capacitors, which don't consume power but instead temporarily hold it. Grasping this concept helps connect the dynamics of electric circuits to the broader ideas of apparent, real, and reactive power.