Digital Media and Public Relations
Escalation procedures are systematic processes that dictate how issues or crises are to be addressed by elevating them to higher levels of authority or expertise when they cannot be resolved at the initial level. These procedures ensure that situations receive the appropriate attention and resources, helping to maintain a positive online presence by addressing potential problems swiftly and efficiently. By having clear escalation procedures in place, organizations can better manage reputational risks and respond to negative feedback or crises before they escalate further.
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