Bolstering Strategies

Definition

Bolstering strategies refer to communication tactics used during a crisis to enhance the credibility and reputation of an organization or individual. These strategies aim to reinforce positive perceptions and remind stakeholders of past accomplishments or strengths, which can help mitigate damage from negative events. By focusing on existing positive attributes, bolstering strategies work to maintain trust and support from the public during challenging times.

5 Must Know Facts For Your Next Test

1. Bolstering strategies can include highlighting past achievements, showcasing positive testimonials, or emphasizing organizational values and missions.
2. These strategies are particularly effective when the crisis is perceived as having low responsibility on the part of the organization.
3. Successful bolstering requires a clear understanding of the audience's values and how they align with the organization's strengths.
4. Incorporating emotional appeals can strengthen bolstering strategies by creating a connection with stakeholders during the crisis.
5. While bolstering can help improve perception, it should be used in conjunction with other strategies, such as corrective action, for a more comprehensive response.

Review Questions

• How do bolstering strategies complement other crisis communication tactics in managing stakeholder perceptions?
  • Bolstering strategies complement other crisis communication tactics by reinforcing positive aspects while addressing negative events. For instance, when an organization faces criticism, combining bolstering with corrective actions helps build a more rounded response. This approach not only highlights strengths but also shows accountability, which can enhance overall credibility and trust among stakeholders.
• Discuss the potential risks of relying solely on bolstering strategies during a crisis.
  • Relying solely on bolstering strategies can lead to perceptions of insincerity or avoidance if stakeholders feel that issues are not being addressed transparently. If organizations focus too much on promoting their strengths without acknowledging the crisis, it may appear they are minimizing its impact. This could damage trust in the long run and result in backlash from stakeholders who expect honesty and accountability.
• Evaluate how cultural differences may affect the effectiveness of bolstering strategies in crisis management across diverse stakeholder groups.
  • Cultural differences significantly influence how stakeholders perceive bolstering strategies during crises. For example, some cultures may value humility and prefer organizations to downplay their achievements during crises, while others might respond positively to confidence and assertiveness. Understanding these cultural nuances is crucial for tailoring messages that resonate with different audiences, ensuring that bolstering efforts are received positively rather than perceived as boastful or disconnected from reality.

Related terms

Crisis Communication:

The process of communicating with stakeholders during a crisis to inform, manage perceptions, and maintain trust.

Reputation Management: The practice of influencing public perception of an organization or individual to maintain a favorable reputation.

Crisis Response:

The actions taken by an organization in reaction to a crisis, aimed at controlling the situation and minimizing impact.