Creative Video Development
In video production, 'raw' refers to unprocessed, uncompressed footage that comes directly from the camera sensor without any modifications or enhancements. This type of footage retains the highest quality and detail, providing greater flexibility for editing, color grading, and effects application later in the production process. Raw files allow filmmakers to capture a broader dynamic range and color space, making them ideal for projects requiring meticulous post-production work.
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