The risk-return tradeoff is a fundamental principle in finance that states that the potential return on an investment rises with an increase in risk. Investors must balance their desire for the lowest possible risk with their need for high returns, leading to the understanding that higher risk investments typically offer the potential for greater rewards. This concept emphasizes the relationship between the level of risk associated with an asset and its expected return, guiding investors in making informed decisions about where to allocate their resources.
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