Two-way symmetrical model

Definition

The two-way symmetrical model is a communication theory that emphasizes mutual understanding and dialogue between organizations and their publics, prioritizing the interests of both parties. This model promotes open communication channels, allowing for feedback and negotiation, which can lead to more effective relationships and improved decision-making. It stands in contrast to one-way communication models, highlighting the importance of listening and adapting to stakeholder needs.

5 Must Know Facts For Your Next Test

1. The two-way symmetrical model focuses on dialogue rather than mere dissemination of information, fostering collaboration between organizations and their audiences.
2. This model encourages organizations to adapt their strategies based on feedback from stakeholders, leading to more informed decision-making.
3. Effective use of this model can enhance trust and credibility between an organization and its stakeholders, especially during challenging situations.
4. Internal social media platforms serve as tools for implementing the two-way symmetrical model by facilitating real-time communication and feedback among employees.
5. During a crisis, employing a two-way symmetrical approach allows organizations to address stakeholder concerns promptly and transparently, which can mitigate reputational damage.

Review Questions

• How does the two-way symmetrical model enhance communication effectiveness within an organization?
  • The two-way symmetrical model enhances communication effectiveness by promoting mutual understanding between the organization and its stakeholders. By encouraging open dialogue, organizations can receive valuable feedback from employees and other stakeholders, allowing them to adjust strategies accordingly. This approach fosters trust and collaboration, making communication more responsive to the needs and concerns of all parties involved.
• In what ways can internal social media platforms facilitate the two-way symmetrical model in corporate communication?
  • Internal social media platforms facilitate the two-way symmetrical model by providing real-time channels for employees to communicate with management and each other. These platforms allow for immediate feedback, enabling organizations to gauge employee sentiments and concerns effectively. By encouraging participation and collaboration, these platforms help create a more inclusive environment where employees feel valued and heard, reinforcing the principles of mutual respect inherent in the two-way symmetrical model.
• Evaluate the impact of using a two-way symmetrical approach during a crisis situation for stakeholder communication.
  • Utilizing a two-way symmetrical approach during a crisis significantly impacts stakeholder communication by promoting transparency and responsiveness. By actively engaging with stakeholders and addressing their concerns in real-time, organizations can build trust and credibility. This proactive engagement not only helps manage perceptions but also fosters stronger relationships with stakeholders that can endure beyond the crisis, positioning the organization for future success.

Related terms

Public Relations:

The practice of managing communication between an organization and its publics to build mutually beneficial relationships.

Stakeholder Engagement:

The process of involving individuals or groups who have an interest in the organization's decisions and actions, fostering open dialogue and collaboration.

Crisis Communication:

The strategic communication processes aimed at protecting and defending an organization during a significant event that threatens to harm it.