Corporate Communication
Confidentiality refers to the ethical and legal principle that protects sensitive information from being disclosed to unauthorized parties. This concept is crucial in various research methods, ensuring that participants' data is handled securely and that their privacy is respected throughout the research process. Maintaining confidentiality builds trust between researchers and participants, enabling open and honest communication, which is essential for both qualitative and quantitative research methods.
congrats on reading the definition of Confidentiality. now let's actually learn it.