Corporate Communication
A brand promise is a statement that communicates the unique value and benefits that a brand commits to delivering to its customers. It reflects what customers can expect from a brand's products, services, and overall experience, serving as a guiding principle for all brand activities. This promise is closely tied to brand positioning and values, as it shapes the identity of the brand and influences customer perceptions.
congrats on reading the definition of Brand Promise. now let's actually learn it.