Competitive Strategy
Cultural resistance refers to the pushback against dominant cultural norms, values, or practices within an organization or society. This resistance often emerges when individuals or groups feel that their own beliefs or identities are threatened by prevailing ideologies, leading to a struggle for recognition and acceptance of diverse perspectives. In the context of corporate entrepreneurship and intrapreneurship, cultural resistance can significantly impact innovation, as it may hinder the acceptance of new ideas and approaches within established organizational cultures.
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