Communication Research Methods
Sampling error refers to the discrepancy between the results obtained from a sample and the actual characteristics of the population from which the sample was drawn. This error can occur due to random chance when selecting participants, leading to differences that may not accurately represent the entire population. Understanding sampling error is crucial in probability sampling methods, as it highlights the importance of proper sample selection techniques, such as simple random sampling, to minimize biases and improve the reliability of research findings.
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