Communication Research Methods
Pseudonymization is a data processing technique that replaces private identifiers with fictitious names or codes, allowing data to be used without directly revealing personal identities. This method enhances privacy by separating identifiable data from the individuals to whom they relate, making it an important practice in maintaining confidentiality and protecting personal information. By using pseudonyms, organizations can analyze data for research or operational purposes while minimizing risks associated with data breaches and unauthorized access.
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