Communication Research Methods
Bayesian analysis is a statistical method that applies Bayes' theorem to update the probability of a hypothesis as more evidence or information becomes available. This approach allows researchers to incorporate prior knowledge and beliefs into the analysis, making it particularly useful in scenarios where data is limited or uncertain. By continuously updating probabilities with new data, Bayesian analysis provides a dynamic framework for decision-making and inference.
congrats on reading the definition of Bayesian Analysis. now let's actually learn it.