Communication and Popular Culture
Cognitive dissonance theory is a psychological concept that suggests that individuals experience discomfort when they hold two or more contradictory beliefs, values, or attitudes. This discomfort often leads them to change one of these beliefs or attitudes in order to reduce the dissonance and achieve internal consistency. The theory is essential in understanding how media influences public opinion and perceptions by presenting conflicting information that can lead to dissonance among audiences.
congrats on reading the definition of cognitive dissonance theory. now let's actually learn it.