The dividend discount model (DDM) is a method used to value a company's stock by estimating the present value of its future dividend payments. This model is based on the premise that the true value of a stock is determined by the cash flows it generates for investors, specifically through dividends, which are a return on investment. The DDM incorporates the concept of equity risk premium as it takes into account the required rate of return that investors expect given the risks associated with holding a particular stock, and is especially relevant in the financial services sector where dividend policies can be a key driver of valuation.
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