Business Strategy and Policy
Cost-benefit analysis is a systematic approach used to evaluate the strengths and weaknesses of alternatives in order to determine the best option that provides the greatest benefit at the lowest cost. This method not only helps in decision-making by comparing the total expected costs against the total expected benefits but also aids strategic leaders in prioritizing initiatives that align with organizational goals. It fosters a more informed decision-making process by quantifying options and evaluating their impact on resource allocation.
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