Competitive negotiation is a strategy in which parties engage in discussions and bargaining with the primary aim of maximizing their own benefits, often at the expense of the other party. This approach often involves tactics such as aggressive bargaining, bluffing, and high initial demands, leading to a win-lose outcome. Understanding competitive negotiation is crucial in international business settings, where cultural differences and varying negotiation styles can significantly influence the dynamics of the deal-making process.
congrats on reading the definition of competitive negotiation. now let's actually learn it.