Business Model Canvas
B2B, or business-to-business, refers to transactions and interactions between businesses, rather than between a business and individual consumers. This model is essential in understanding customer segments as it highlights the unique needs and characteristics of business clients, who may have different purchasing behaviors, decision-making processes, and requirements compared to end consumers. In various industries, the b2b model shapes how companies tailor their products and services to meet the specific demands of other businesses.
congrats on reading the definition of b2b. now let's actually learn it.