Business of Healthcare
Information asymmetry occurs when one party in a transaction has more or better information than the other party, leading to an imbalance in decision-making power. In healthcare, this often manifests between patients and providers, where patients may lack the medical knowledge necessary to make informed choices about their care, while providers possess specialized expertise and insights. This imbalance can affect the quality of care, pricing, and overall healthcare outcomes, as well as influence supply and demand dynamics in the healthcare market.
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