Business Fundamentals for PR Professionals
Trustworthiness refers to the quality of being reliable, honest, and able to be depended upon. In a digital age where online interactions are prevalent, trustworthiness is vital for establishing and maintaining relationships with stakeholders, customers, and the public. This quality not only helps in building a positive reputation but also plays a critical role in managing how individuals and organizations are perceived online and in evaluating their reputation through various metrics.
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