Business Fundamentals for PR Professionals
The salience model is a framework that helps organizations identify and prioritize stakeholders based on their influence and interest in a project or decision. This model emphasizes the importance of understanding which stakeholders are most critical to the success of an initiative, allowing organizations to allocate resources effectively and engage appropriately with each group. By analyzing stakeholder attributes such as power, legitimacy, and urgency, organizations can tailor their communication and strategies to ensure that the most relevant stakeholders are addressed.
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