Business Fundamentals for PR Professionals
Public perception refers to the collective opinions and attitudes that individuals or groups hold regarding an organization, brand, or individual. It plays a vital role in how entities are viewed and can significantly influence their reputation, operations, and success. Understanding public perception is crucial for managing risks and measuring reputational impacts effectively, as it shapes stakeholder behavior and decision-making.
congrats on reading the definition of public perception. now let's actually learn it.