Business Fundamentals for PR Professionals
Legitimacy refers to the perception that an organization or entity is valid, rightful, and deserving of support or acceptance by its stakeholders. This concept plays a crucial role in establishing trust and credibility, as stakeholders are more likely to engage with an entity they perceive as legitimate. In both stakeholder management and stakeholder theory, legitimacy helps guide decision-making processes and fosters positive relationships between organizations and their diverse groups of stakeholders.
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