Business Fundamentals for PR Professionals
Journalistic integrity refers to the ethical standards and principles that guide journalists in their work, ensuring accuracy, fairness, and accountability in reporting. It is essential for maintaining the trust of the public and the credibility of the media, as it emphasizes the importance of fact-checking, avoiding conflicts of interest, and presenting balanced perspectives. Upholding journalistic integrity is vital for a healthy democracy, as it holds powerful entities accountable and informs citizens on critical issues.
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