Business Fundamentals for PR Professionals
Information overload occurs when an individual is exposed to an excessive amount of information, making it difficult to process and make decisions effectively. This phenomenon is particularly prevalent in today's digital age, where the constant influx of data from various sources can lead to confusion and a decrease in productivity. As individuals navigate through the digital landscape, they often find themselves overwhelmed by too much content, which can hinder communication, marketing efforts, and overall decision-making processes.
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