Business Fundamentals for PR Professionals
Influencer partnerships are collaborative relationships between brands and individuals who have established credibility and a significant following on social media platforms. These partnerships leverage the influencer's reach and authenticity to promote products or services, creating a connection with their audience that traditional advertising may not achieve. The effectiveness of these partnerships is often tied to the influencer's ability to engage their followers, making them a valuable asset for brands looking to enhance their marketing strategies.
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