Business Fundamentals for PR Professionals
Ethnocentrism is the belief in the superiority of one's own culture, often leading to the judgment of other cultures based on the standards and values of one's own. This mindset can result in misunderstanding and conflict when interacting with diverse groups, as it may foster prejudice and hinder effective communication. Recognizing ethnocentrism is crucial in cross-cultural settings, where appreciation of different cultural perspectives is essential for building relationships and understanding.
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