Business and Economics Reporting
A market entry strategy is a plan or approach that a company uses to enter a new market, aiming to maximize the chances of success while minimizing risks. This strategy can take various forms, such as exporting, licensing, franchising, joint ventures, or direct investment, and is influenced by factors like competition, market demand, and the regulatory environment. Understanding how these strategies interact with competitive forces and the lifecycle of an industry is crucial for businesses looking to expand.
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