Brand Experience Marketing
Maslow's Hierarchy of Needs is a psychological theory that outlines a five-tier model of human motivation, where individuals are driven by various needs that range from basic physiological requirements to self-actualization. This framework is often depicted as a pyramid, with the most fundamental needs at the base, such as food and safety, and higher-level needs, including belonging and esteem, above them. Understanding this hierarchy helps in comprehending consumer behavior and motivations in the context of decision-making and brand engagement.
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