Behance

Definition

Behance is an online platform that showcases and discovers creative work, allowing artists, designers, and other creatives to present their portfolios and connect with potential clients and collaborators. This platform plays a significant role in the digital art community by enabling users to share their projects, receive feedback, and gain visibility in a competitive landscape, highlighting the importance of online presence in today's art world.

5 Must Know Facts For Your Next Test

1. Behance was founded in 2005 and acquired by Adobe in 2012, which helped it grow as a leading platform for creative professionals.
2. The platform allows users to showcase their work across various categories like graphic design, photography, illustration, and more, making it a diverse hub for creativity.
3. Behance includes features such as project updates, feedback options, and the ability to follow other users, enhancing community interaction and collaboration.
4. Users can also discover job opportunities through Behance's job board, making it a valuable resource for finding freelance or full-time work in the creative industry.
5. Behance has become an essential tool for networking among creatives, helping artists gain exposure and recognition on a global scale.

Review Questions

• How does Behance facilitate networking and collaboration among creatives?
  • Behance facilitates networking by allowing users to follow each other, comment on projects, and share feedback. This interactive environment encourages collaboration among artists and designers who can connect over shared interests or complementary skills. Additionally, features like project updates keep the community engaged and informed about each other's work, fostering a sense of camaraderie and professional growth.
• In what ways does Behance contribute to an artist's visibility in the competitive art world?
  • Behance significantly boosts an artist's visibility by providing a global platform where creatives can showcase their portfolios to a vast audience. By leveraging tags, categories, and project highlights, artists can reach specific target demographics interested in their work. Furthermore, the ability to engage with other users through comments and appreciations increases the likelihood of being noticed by potential clients or collaborators.
• Evaluate the impact of platforms like Behance on the traditional art market and how they have changed the way artists promote their work.
  • Platforms like Behance have profoundly transformed the traditional art market by democratizing access to visibility for artists worldwide. Unlike conventional galleries that often limit exposure to select individuals or groups, Behance allows anyone with an internet connection to showcase their creativity. This shift encourages a more diverse range of artistic voices while also creating competition that drives innovation. As a result, artists are now required to actively promote their work online, leading to changes in how they market themselves compared to previous reliance on galleries or exhibitions alone.

Related terms

Portfolio: A curated collection of an artist's or designer's work that demonstrates their skills, style, and capabilities.

Social Media: Digital platforms that enable users to create and share content or participate in social networking, which has transformed how artists engage with audiences.

Creative Cloud: A suite of software applications and services developed by Adobe for graphic design, video editing, web development, and photography, closely associated with Behance.